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A Sociology of the World Rally Championship

A Sociology of the World Rally Championship


作者  /  Hans Erik Naess

出版社 / PALGRAVE MACMILLAN LIMITED

出版日期 / 2014/09/10

商品語言 / 英文

裝訂 / 精裝

定價 / NT$4,500

售價 / NT$ 4,500 ※ 特價商品,不再折扣

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A Sociology of the World Rally Championship 其它優惠/消息


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內容簡介

From its inauguration in 1973 until today, the FIA World Rally Championship (WRC) has been transformed from a little-known series to a pop-cultural roadshow worth millions of euros. In a promotional context this has spurred a debate between those who want rallying to be what it was historically and those who desire a real shift into 'the commercial age'. Drawing upon interviews with key people in the sport and trans-local ethnographic research from rallies, spectator cultures, the inner life of a WRC team, and the media production facilities, this book explores these questions of commerciality and sporting identity, arguing that the WRC's sporting identity is in fact a promotional asset. Placed at the intersection of sociology and sports management, A Sociology of the World Rally Championship is essential reading on how to combine sporting heritage with commercial progress.







詳細資料

誠品26碼 /2681235014000
ISBN 13 /9781137405432
ISBN 10 /1137405430
EAN /9781137405432

頁數272
尺寸2.5X14.6X22.2CM
裝訂精裝
級別
語言英文
成份




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