首頁外文書商業行銷行銷市場 〉Marketing Research (8 Ed.)
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Marketing Research (8 Ed.)

Marketing Research (8 Ed.)


作者  /  Alcin C. Burns/ Ann Veeck/ Ronald F. Bush

出版社 / 全華圖書股份有限公司

出版日期 / 2017/07/20

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,200

售價 / 95折, NT$ 1,140

※ 無庫存


Marketing Research (8 Ed.) 其它優惠/消息


introduction all_character catelog


內容簡介

Marketing Research: The Fundamentals

The Eighth Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.

This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.







詳細資料

誠品26碼 /2681488096006
ISBN 13 /9781292153261
ISBN 10 /1292153261
EAN /9781292153261

頁數496
開數8K
裝訂平裝
級別
語言英文
成份




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