首頁外文書商業行銷商務趨勢 〉E-Commerce 2016 (12 Ed.)
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E-Commerce 2016 (12 Ed.)

E-Commerce 2016 (12 Ed.)


作者  /  Kenneth C. Laudon/ Carol Guercio Traver

出版社 / 全華圖書股份有限公司

出版日期 / 2016/01/01

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,300

售價 / 95折, NT$ 1,235

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E-Commerce 2016 (12 Ed.) 其它優惠/消息


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內容簡介

For undergraduate and graduate courses in business.

Understanding The Vast And Expanding Field of E-Commerce

Laudon’s E-Commerce 2016: Business, Technology, Societyemphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios.

In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.







詳細資料

誠品26碼 /2681392494004
ISBN 13 /9781292109961
ISBN 10 /1292109963
EAN /9781292109961

頁數912
開數18K
裝訂平裝
級別
語言英文
成份




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