首頁外文書商業行銷商務趨勢 〉E-Commerce 2015 (11 Ed.)
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E-Commerce 2015 (11 Ed.)

E-Commerce 2015 (11 Ed.)


作者  /  Kenneth C. Laudon/ Carol Guercio Traver

出版社 / 全華圖書股份有限公司

出版日期 / 2015/07/02

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,300

售價 / 95折, NT$ 1,235

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E-Commerce 2015 (11 Ed.) 其它優惠/消息


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內容簡介

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.

The market-leading text for e-commerce 

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

Teaching and Learning Experience

This program will provide a better teaching and learning experience—for both instructors and students.

Comprehensive Coverage Facilitates Understanding of the e-Commerce Field: In-depth coverage of technology change, business development, and social issues gives students a solid framework for understanding e-commerce.
Pedagogical Aids Help Students See Concepts in Action: Infographics, projects, and real-world case studies help students see how the topics covered in the book work in practice.







詳細資料

誠品26碼 /2681214658003
ISBN 13 /9781292076317
ISBN 10 /1292076313
EAN /9781292076317

頁數912
尺寸25.3X20.7CM
裝訂平裝
級別
語言英文
成份




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