首頁外文書商業行銷企業管理 〉Managerial Economics and Business Strategy (9 Ed.)
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Managerial Economics and Business Strategy (9 Ed.)

Managerial Economics and Business Strategy (9 Ed.)


作者  /  Michael R. Baye/ Jeffrey T. Prince

出版社 / 美商麥格羅希爾國際股份有限公司台灣分公司

出版日期 / 2017/06/02

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,280

售價 / 9折, NT$ 1,152

※ 無庫存


Managerial Economics and Business Strategy (9 Ed.) 其它優惠/消息


introduction all_character catelog


內容簡介

This book begins by teaching managers the practical utility of basic economic tools. Adopters and reviewers also praise the book for its real-world examples and because it includes modern topic not contained in any other single managerial economics textbook. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.

This 9 edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. The basic structure of the textbook is unchanged to ensure an smooth transition to this edition.







詳細資料

誠品26碼 /2681477206003
ISBN 13 /9781259251382
ISBN 10 /1259251381
EAN /9781259251382

頁數548
尺寸25.3X20.1X1.8CM
裝訂平裝
級別
語言英文
成份




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