首頁外文書商業行銷行銷市場 〉Advertising and Promotion: An Integrated Marketing Communications Perspective (11 Ed.)
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Advertising and Promotion: An Integrated Marketing Communications Perspective (11 Ed.)

Advertising and Promotion: An Integrated Marketing Communications Perspective (11 Ed.)


作者  /  George E. Belch/ Michael A. Belch

出版社 / 美商麥格羅希爾國際股份有限公司台灣分公司

出版日期 / 2017/05/19

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,340

售價 / 9折, NT$ 1,206

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Advertising and Promotion: An Integrated Marketing Communications Perspective (11 Ed.) 其它優惠/消息


introduction all_character catelog


內容簡介

1.Has chapters on advertising, sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations,

2.Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.







詳細資料

誠品26碼 /2681466530003
ISBN 13 /9781259921698
ISBN 10 /1259921697
EAN /9781259921698

頁數764
尺寸27.6X21.6X2.6CM
裝訂平裝
級別
語言英文
成份




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