首頁外文書商業行銷企業管理 〉Strategic Management (3 Ed.)
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Strategic Management (3 Ed.)

Strategic Management (3 Ed.)


作者  /  Frank T. Rothaermel

出版社 / 美商麥格羅希爾國際股份有限公司台灣分公司

出版日期 / 2016/08/18

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,240

售價 / 9折, NT$ 1,116

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Strategic Management (3 Ed.) 其它優惠/消息


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內容簡介

Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions.







詳細資料

誠品26碼 /2681370656004
ISBN 13 /9781259255496
ISBN 10 /1259255492
EAN /9781259255496

頁數526
尺寸25.4X20.3X2.5CM
裝訂平裝
級別
語言英文
成份




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