首頁外文書商業行銷企業管理 〉Strategic Management of Technological Innovation (5 Ed.)
商品訊息
作者書籍
Strategic Management of Technological Innovation (5 Ed.)

Strategic Management of Technological Innovation (5 Ed.)


作者  /  Melissa A. Schilling

出版社 / 美商麥格羅希爾國際股份有限公司台灣分公司

出版日期 / 2016/08/18

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,150

售價 / 9折, NT$ 1,035

※ 無庫存


Strategic Management of Technological Innovation (5 Ed.) 其它優惠/消息


introduction all_character catelog


內容簡介

Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.







詳細資料

誠品26碼 /2681370655007
ISBN 13 /9781259255526
ISBN 10 /1259255522
EAN /9781259255526

頁數320
尺寸23.1X18.8X1.5CM
裝訂平裝
級別
語言英文
成份




Share/Save/Bookmark

查看全台書店有無此商品