首頁外文書商業行銷商務趨勢 〉Essentials of Business Research Methods (3 Ed.)
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作者書籍
Essentials of Business Research Methods (3 Ed.)

Essentials of Business Research Methods (3 Ed.)


作者  /  Joe F. Hair, Jr./ Mary Celsi/ Arthur Money/ Phillip Samouel/ Michael Page

出版社 / 美商麥格羅希爾國際股份有限公司台灣分公司

出版日期 / 2016/08/03

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,240

售價 / 85折, NT$ 1,054

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Essentials of Business Research Methods (3 Ed.) 其它優惠/消息


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內容簡介

Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.

This is the text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and







詳細資料

誠品26碼 /2681370432004
ISBN 13 /9780765646132
ISBN 10 /0765646137
EAN /9780765646132

頁數494
尺寸23.3X18.5X2.8CM
裝訂平裝
級別
語言英文
成份




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