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Contemporary Advertising (15 Ed.)

Contemporary Advertising (15 Ed.)


作者  /  Williams F. Arens/ Michael F. Weigold

出版社 / 美商麥格羅希爾國際股份有限公司台灣分公司

出版日期 / 2016/07/25

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,340

售價 / 9折, NT$ 1,206

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Contemporary Advertising (15 Ed.) 其它優惠/消息


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內容簡介

The newest edition of Arens includes a number of updates to help instructors remain relevant and current. New chapter-opening stories include the advertising success stories of Activia, Lance Armstrong, the ALS Foundation “Ice Bucket Challenge,” the Banner ads for Psychopaths campaign, and the Dumb Ways to Die campaign. Global advertising coverage increased and integrated throughout. Updated case study epilogue on the highly successful “Priceless” branding campaign for MasterCard, created by McCann Worldwide in New York.







詳細資料

誠品26碼 /2681358666001
ISBN 13 /9781259921261
ISBN 10 /1259921263
EAN /9781259921261

頁數714
尺寸25.1X20.6X1.5CM
裝訂平裝
級別
語言英文
成份




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