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International Marketing (17Ed)

International Marketing (17Ed)


作者  /  Philip R. Cateora/ Mary C. Gilly/ John L. Graham/ R. Bruce Money

出版社 / 美商麥格羅希爾國際股份有限公司台灣分公司

出版日期 / 2016/04/13

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,340

售價 / 9折, NT$ 1,206

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內容簡介

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena. The 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill's Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students' engagement with course content.







詳細資料

誠品26碼 /2681342169006
ISBN 13 /9781259253065
ISBN 10 /1259253066
EAN /9781259253065

頁數662
尺寸27.7X21.6X2.3CM
裝訂平裝
級別
語言英文
成份




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