首頁外文書商業行銷金融會計 〉Fundamentals of Corporate Finance (11 Ed)
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Fundamentals of Corporate Finance (11 Ed)

Fundamentals of Corporate Finance (11 Ed)


作者  /  Stephen A. Ross/ Randolph W. Westerfield/ Bradford D. Jordan

譯者  /  郭震坤/ 編

出版社 / 美商麥格羅希爾國際股份有限公司台灣分公司

出版日期 / 2015/12/28

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,240

售價 / 9折, NT$ 1,116

※ 無庫存


Fundamentals of Corporate Finance (11 Ed) 其它優惠/消息


introduction all_character catelog


內容簡介

The best-selling Fundamentals of Corporate Finance (FCF) has three basic themes that are the central focus of the book:
1. An emphasis on intuition—the authors separate and explain the principles at work on a common sense, intuitive level before launching into any specifics.
2. A unified valuation approach—net present value (NPV) is treated as the basic concept underlying corporate finance.
3. A managerial focus—the authors emphasize the role of the financial manager as decision maker, and they stress the need for managerial input and judgment.







詳細資料

誠品26碼 /2681301172009
ISBN 13 /9789863412212
ISBN 10 /986341221X
EAN /9789863412212

頁數984
尺寸25.4X20.1X3.4CM
裝訂平裝
級別
語言英文
成份




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