首頁外文書商業行銷企業管理 〉Business: A Changing World (10 Ed)
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Business: A Changing World (10 Ed)

Business: A Changing World (10 Ed)


作者  /  O. C. Ferrell/ Geoffrey a. Hirt/ Linda Ferrell

出版社 / 美商麥格羅希爾國際股份有限公司台灣分公司

出版日期 / 2016/01/13

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,140

售價 / 77折, NT$ 878

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Business: A Changing World (10 Ed) 其它優惠/消息


introduction all_character catelog


內容簡介

The Tenth edition represents a complete revision. This is because so many recent events and changes in the environment relate to the foundational concepts in business . This means that an Introduction to Business textbook has to provide adequate coverage of dynamic changes in the economy as they relate to business decisions. We have listened to your feedback and incorporated needed changes in content, boxes, cases, exercises, and other features.

Key features
1. Building Your Business Plan — Help students through the basic steps of building a business plan. Each chapter has a relevant plan-building exercise within the end-of-chapter material.
2. Solve the Dilemma — Give students an opportunity to think creatively in applying chapter concepts to hypothetical situations that could occur in the real world.
3. Chapter Opening Vignettes — Available for all chapters.
4. “So You Want to be a ….” — Highlight a variety of career choices for college students and give them helpful suggestions, advice, and resources for which they can rely on as they consider their future careers. It also gives information on professionalism and aptitudes for different types of careers.







詳細資料

誠品26碼 /2681301170005
ISBN 13 /9789814714259
ISBN 10 /9814714259
EAN /9789814714259

頁數600
尺寸25.4X20X2CM
裝訂平裝
級別
語言英文
成份


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