首頁外文書商業行銷企業管理 〉Modern Competitive Strategy(4ED)
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Modern Competitive Strategy(4ED)

Modern Competitive Strategy(4ED)


作者  /  Gordon Walker/ Tammy L. Madsen

出版社 / 美商麥格羅希爾國際股份有限公司台灣分公司

出版日期 / 2015/06/17

商品語言 / 英文

裝訂 / 平裝

定價 / NT$980

售價 / 85折, NT$ 833

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Modern Competitive Strategy(4ED) 其它優惠/消息


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內容簡介

Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels—undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.







詳細資料

誠品26碼 /2681121297005
ISBN 13 /9789814636292
ISBN 10 /9814636290
EAN /9789814636292

頁數395
尺寸23.3X18X1.5CM
裝訂平裝
級別
語言英文




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