首頁外文書商業行銷企業管理 〉International Management: Culture, Strategy, and Behavior (9Ed)
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作者書籍
International Management: Culture, Strategy, and Behavior (9Ed)

International Management: Culture, Strategy, and Behavior (9Ed)


作者  /  Fred Luthans/ Jonathan P. Doh

出版社 / 美商麥格羅希爾國際股份有限公司台灣分公司

出版日期 / 2014/11/11

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,220

售價 / 9折, NT$ 1,098

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International Management: Culture, Strategy, and Behavior (9Ed) 其它優惠/消息


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內容簡介

1.Every Chapter Updated - The authors have thoroughly revised chapter content, and include new data to support relevant examples to reflect the most critical issues in the areas of global sustainability, social media and networking, and cross-cultural practices.
2.New & Updated End of Part Cases - At the end of every main part, the authors have updated or provided new Integrative Cases, Brief Integrative Cases, and In-Depth Integrative Cases. Each case type provides opportunities for reading and analysis of the case outside of class. Review questions are provided, and are intended to facilitate lively and productive written analysis or in-class discussion.
3.Coverage of Contemporary Topics - In every chapter the authors use contemporary topics to stress the context and environment of international management. Globalization and International Connectivity are highlighted by the wide impact of social media in Chapter 1; while Cross Cultural Leadership is uniquely conveyed using the GLOBE Study in Chapter 13.
4.Updated Country Spotlights - More than 70 percent of the Country Spotlights have been updated and revised to include new examples and data.
Gallery of Cases - The short within-chapter case illustrations - In the International Spotlight and You Be the International Management Consultant- can be read and discussed in class.







詳細資料

誠品26碼 /2680969400004
ISBN 13 /9789814577298
ISBN 10 /9814577294
EAN /9789814577298

頁數658
尺寸27.6X21.8X2.2CM
裝訂平裝
級別
語言英文




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