首頁中文書商業財經行銷/市場 〉Services Marketing: People, Technology, Strategy (8Ed)
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Services Marketing: People, Technology, Strategy (8Ed)

Services Marketing: People, Technology, Strategy (8Ed)


作者  /  Jochen Wirtz/ Christopher Lovelock

出版社 / 華泰文化事業股份有限公司

出版日期 / 2016/05/12

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,360

售價 / 95折, NT$ 1,292

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Services Marketing: People, Technology, Strategy (8Ed) 其它優惠/消息


introduction all_character catelog


內容簡介

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.

This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.







詳細資料

誠品26碼 /2681342172006
ISBN 13 /9781944659011
ISBN 10 /1944659013
EAN /9781944659011

頁數783
尺寸27.4X21.6X2.3CM
裝訂平裝
級別
語言英文
成份


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