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2017/09/06~2017/11/30

The Four: 當代科技界的F4如何成功

優惠79折



亞馬遜、蘋果、臉書和谷歌可說是當代科技界的F4,他們之所以成功,並不在於創造了新的買賣,而是徹底改變了經濟的本質以及成功的規則。要在數位時代致勝以及創造最大的股東價值,讀者想知道的是,這些企業如何成為史上最成功與最具影響力的組織,並且有潛力成為第一個上兆美元資產的企業。不管你是經營者或是要追求個人生涯上的成功,本書精確透徹的分析,都有助於你在數位時代成為贏家。

F4致勝不只是因為他們的科技與天分,他們還悄悄地潛入我們的生活當中。作者解構了潛藏在F4光鮮外表下的策略。他告訴讀者,F4如何操弄人類最基本的情感需求,並且抓住了服務這些需求的價值。例如:亞馬遜抓住了我們狩獵與收集的需求;蘋果則是繁殖需求;臉書瞭解我們對愛的渴望;而谷歌則是看準我們對上帝的需要。

作者整理出在數位時代致勝的8大核心條件,他的分析解釋了數位經濟真正運作的模式,勝者與敗者之間的差別,還有,到底需要創造出什麼,才能獲致成功。
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