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行銷市場,商業行銷 新書列表

Youre the Only One I Can Tell: Inside the Language of Womens Friendships

You're the Only One I Can Tell: Inside the Language of Women's Friendships

作者:Deborah Tannen

BALLANTINE

華盛頓郵報注目新書! 女人心海底針,這句話是所...

NT$630

9折, NT$567

The Little Book of Yes: How to Win Friends, Boost Your Confidence and Persuade Other

The Little Book of Yes: How to Win Friends, Boost Your Confidence and Persuade Other

作者:Noah Goldstein/ Steve Martin/ Robert B. Cialdini

PROFILE BOOKS LTD

小改變讓說服力大不同,贏得友誼,增強信心及說服他...

NT$385

9折, NT$347

Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts without Money or Muscle

Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts without Money or Muscle

作者:Deepak Malhotra

BERRETT-KOEHLER PUBLISHERS

NT$700

79折, NT$553

Never Split the Difference: Negotiating as if Your Life Depended on It

Never Split the Difference: Negotiating as if Your Life Depended on It

作者:Chris Voss/ Tahl Raz

HARPERCOLLINS PUBLISHERS

NT$315

79折, NT$249

Conversations Worth Having: Using Appreciative Inquiry to Fuel Productive and Meaningful Engagement

Conversations Worth Having: Using Appreciative Inquiry to Fuel Productive and Meaningful Engagement

譯者:David L. Cooperrider/ Intro. 作者:Jackie Stavros/ Cheri Torres

BERRETT-KOEHLER PUBLISHERS

NT$700

9折, NT$630

The Communication Book: 50 Ideas for Better Conversations Every Day

The Communication Book: 50 Ideas for Better Conversations Every Day

作者:Mikael Krogerus/ Roman Tschappeler

PENGUIN BOOKS LTD.

NT$550

79折, NT$435

101 Things I Learned® in Advertising School

101 Things I Learned® in Advertising School

作者:Tracy Arrington/ Matthew Frederick

THREE RIVERS PRESS

NT$499

NT$499

Win Bigly

Win Bigly

作者:Scott Adams

PORTFOLIO

NT$630

9折, NT$567

The Revenge of Analog: Real Things and Why They Matter

The Revenge of Analog: Real Things and Why They Matter

作者:David Sax

PUBLIC AFFAIRS

NT$680

9折, NT$612

Building a Storybrand: Clarify Your Message So Customers Will Listen

Building a Storybrand: Clarify Your Message So Customers Will Listen

作者:Donald Miller

HARPERCOLLINS PUBLISHERS

紐約時報暢銷書榜作家唐納德·米勒(DonaldM...

NT$560

79折, NT$442

Way of the Wolf

Way of the Wolf

作者:Jordan Belfort

North Star Way

最有野心的男人─華爾街之狼喬丹‧貝爾福特直線說服...

NT$479

NT$479

The Attention Merchants: The Epic Scramble to Get Inside Our Heads

The Attention Merchants: The Epic Scramble to Get Inside Our Heads

作者:Tim Wu

VINTAGE INTERNATIONAL

NT$595

9折, NT$536