首頁外文書商業行銷 〉行銷市場 新書列表

行銷市場,商業行銷 新書列表

We Need To Talk: How to Have Conversations That Matter

We Need To Talk: How to Have Conversations That Matter

作者:Celeste Headlee

Piatkus Books

前美國公共電台記者兼主持人CelesteHead...

NT$599

NT$599

Perennial Seller: Making and Marketing Work That Lasts

Perennial Seller: Making and Marketing Work That Lasts

作者:Ryan Holiday

PROFILE BOOKS LTD

作者訪問世界上最傑出的創意人士,佐以對於各領域經...

NT$495

79折, NT$391

Consumer Behavior: Buying, Having, and Being (12 Ed.)

Consumer Behavior: Buying, Having, and Being (12 Ed.)

作者:Michael R. Solomon

台灣培生教育出版股份有限公司

Solomon’sConsumerBehavio...

NT$1,380

85折, NT$1,173

Hacking Growth: How Todays Fastest-Growing Companies Drive Breakout Success

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

作者:Morgan Brown/ Sean Ellis

VIRGIN BOOK LTD.

“成長駭客”(GrowthHacker)的先驅者...

NT$665

79折, NT$525

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

作者:Robert B. Cialdini

RANDOM CENTURY GROUP LIMITED

說服成功與否,取決於說服前的那一刻。 換句話說,...

NT$550

79折, NT$435

Never Split the Difference: Negotiating As If Your Life Depended on It

Never Split the Difference: Negotiating As If Your Life Depended on It

作者:Chris Voss/ Tahl Raz

RANDOM CENTURY GROUP LIMITED

NT$550

79折, NT$435

Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are

Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are

作者:Zoe Fraade-Blanar/ Aaron M. Glazer

PROFILE BOOKS LTD

從品牌、藝人、漫畫到影視作品,持續快速擴張的粉絲...

NT$550

79折, NT$435

The Kim Kardashian Principle: Why Shameless Sells and How to Do It Right

The Kim Kardashian Principle: Why Shameless Sells and How to Do It Right

作者:Jeetendr Sehdev

ST. MARTIN'S PRESS

為什麼沒什麼才華的豐臀金比大部分的好萊塢A咖明星...

NT$599

NT$599

We Have a Deal

We Have a Deal

作者:Natalie Reynolds

ICON BOOKS

榮獲CMI管理類書籍2017年年度選書 學習最有...

NT$495

79折, NT$391

The Million Dollar Blog

The Million Dollar Blog

作者:Natasha Courtenay-Smith

Piatkus Books

人人都想成為知名部落客,而網路上充斥著各種部落格...

NT$599

79折, NT$473

The Presentation Secrets of Steve Jobs

The Presentation Secrets of Steve Jobs

作者:Carmine Gallo

McGraw-Hill Education (Singapore)

NT$630

79折, NT$498

The Automatic Customer: Creating a Subscription Business in Any Industry

The Automatic Customer: Creating a Subscription Business in Any Industry

作者:John Warrillow

PENGUIN BOOKS LTD.

《公司賺錢有這麼難嗎》作者揭櫫世上最棒的經營模式...

NT$550

79折, NT$435